Don't Make This Silly Mistake With Your Seo

Don't Make This Silly Mistake With Your Seo

Don't Make This Silly Mistake With Your Seo:

 Seriously, regardless of what you are doing, people are trying to find your products and services on Google; telephone repair shop: 1,700 monthly searches. I phone charger: 34,000 monthly searches. best smartphone: 41,000 monthly searches.

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 But here’s the thing: albeit there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from Google. So how does one join the opposite 9% of sites and begin getting free, consistent, and passive traffic from Google? If you’re a beginner to SEO, then you’re going to want to read this whole post because I’m going to show you how to start attracting customers from the world’s largest search engine.



 What’s up everyone, abs here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors, and dominate your niche. This post is called “SEO for beginners” because even if you haven’t got the slightest clue what SEO is, you’ll have very clear and easy action items that you can implement into your website right away. So we’ll be covering the most important things that you should know to ensure that your website is optimized for search. Let’s get started. So what is SEO?



SEO stands for search engine optimization. It’s the process of optimizing your website and web pages to get free organic traffic from search engines like Google. Think of Google sort of a file system during a library. The library has millions of books with hundreds of trillions of pages. So let’s say that you simply want to seek out something on, “global warming.” Then Google would search through these books and extract pages that contain your keywords or closely related words. But as I’m sure you know, search results aren't returned in any random order. Google tries to return the foremost relevant results first by using sophisticated algorithms. And they're so good at this, that most of us never have to click through to page 2 of the search results.



 Nobody knows exactly how these algorithms work or the exact factors it looks at to rank a web page, but we do know a lot of the so-called"Google ranking.


So your job is going to be two-fold:



Number 1, we need to make sure that it's easy for search engines to understand what your page is about and create that content that matches what we call, “the searcher’s intent," right? And



 number 2, we need to show Google and other search engines that it’s ‘worthy’ of ranking. So throughout this tutorial, let’s say that I’m a replacement and budding photographer and that I sleep in Toronto, Canada. I’m starting my new wedding photography business called “Sam photography.” Yup, I’m pretty awesome... but I don’t have any friends, so referrals-are out of the question. Alright great.



Step 1 is to find relevant keywords that people are searching for and see how these search queries fit into your business. The easiest way to start finding relevant keywords is to put yourself in the shoes of a potential customer. So I might think that a bride or groom trying to find some magical wedding photos would look for “wedding photographer in Toronto.” is sensible, right? So I’ll go to Ahrefs' Keywords Explorer tool, which is one of our SEO tools that provides rich data on Google searches, and I’ll enter that search query here. I’ll also change the country to Canada since people in other countries, they probably aren’t trying to find a Toronto based photographer as often. Now, I’ll run the search. And you'll see that there are only around 60 approximately monthly searches for this keyword phrase, which is way from exciting.

 In this case, the parent topic is showing that more people look for, “Toronto wedding photographer,” over “wedding photographer in Toronto.” Now, if we scroll to the rock bottom of the page, you'll see the highest 10 Google rankings for your target keyword and a bunch of keyword metrics. I’ll just touch on two of them for this video: traffic and keywords. Take a look at these two ranking pages. You can see that they generate overflow thousand search visitors every single month and next thereto, you’ll see that every page individually ranks for many keywords.



If we click on the number of keyword rankings here, you can see all of the different keywords and the ranking positions in Google search. This is an honest thing to try to because you already know that Google is ranking this single page for all of the keywords, so why wouldn’t you be able to rank for these keywords and maybe even more? Try and remember this part, because we'll be exploring things like keyword usage multiple times throughout this tutorial. Alright, now that we have a list of keywords, it’s time to optimize your pages. In the world of program optimization, this is often called “on-page SEO.” Since we all know the keywords that folks are checking out in Google, it gives us clues on the language we should always use to let both Google and potential customers know what your page is about.


For example, knowing that “Toronto wedding photographer” may be a more popular search query than “wedding photographer in Toronto”, which will help us make smarter copywriting decisions. So for your homepage content, you might say, “Hi I’m Sam, a Toronto wedding photographer. Blah, blah, blah, blah, blah,” instead of “Howdy, I’m Sam and I do wedding photos for couples in Toronto.” But I do need to make two things very clear: First, you don’t need to use your exact match keyword since Google has gotten pretty smart at understanding what your page is about. And second, it’s very important to note that you shouldn’t try to trick Google by using keywords where they don’t belong. Your first priority should be to optimize for people because the last time I checked, robots aren’t getting to pay you for your services.



Here’s an example of what you shouldn’t do: "I’m a Toronto wedding photographer that does Toronto wedding photography for your Toronto wedding.” This is known as keyword stuffing and long story short, it does more harm than good. So the key takeaway? Don’t do it. So for on-page SEO, I want to pass on 4 very basics, but important tips that you can use on every page you optimize. The first is to optimize your title tags and meta descriptions. When you look at Google’s search results, you’ll see this part in blue and the text below. The top part is named your title tag and therefore the other part is that the meta description.



The purpose of these is to entice someone to click through to your page. And if people are actually clicking through to your page, then that’s telling Google that your page is likely relevant to the reason why they had searched for the query in the first place, right? And you'll see that Google actually even bolds these keywords and similar keywords within the search results making them stand out. With that in mind, I'd create a title like, “Award-Winning Toronto Wedding Photographer,” then my name. But of course, if you’re going to do something like this, it should be true.



 Then for the meta description, you'll explain during a couple brief sentences what the page is about. But instead of putting a generic description that everybody else is doing and calling yourself the simplest, you'll put something like: “Sam Oh was rated the Star’s Best Toronto Wedding Photographer. He combines creativity with science to capture life’s happiest day in a million pixels.” Awww...how sweet is that? Now, this is able to make me as a consumer want to seek out out who this awesome photographer is. The last part of on-page optimization is the most important and that’s the actual content on the page. For a typical wedding photography home page, I'd have some images, a brief “about us” or “about me” section, possibly the services that I provide, and a few testimonials from happy brides and grooms.



Without over-complicating things, you’ll likely want to use your primary keyword phrase within the main headline, often mentioned as an H1 tag. And looking at one among the top-ranking pages, you’ll see that they did this right here. An example of what you probably shouldn’t be doing is something like this: hello there.  And remember, your job is to assist Google best identify your page as being relevant to the user’s search query. I’ll go back to the organic keywords report in Ahrefs to see one of my competitor’s keyword rankings and see if there are any other ideas that might help Google better understand what my page is about. You can see some other relevant keywords inhere like bridal, photos, and GTA, which stands for the Greater Toronto Area. So as you’re writing the copy for your page, you might want to keep these in mind and sprinkle them in where it makes sense and reads naturally to visitors.

 Let’s say that my business was growing, I got a lot more experience under my belt and I found out that I have some mad skills in areas like landscape, portrait, travel, product photography. So I decided, heck, I’m going to offer those services too!  Then I’d type in something like “Toronto product photographer," and I’ll quickly check out the search volume and see it's 100 approximately monthly searches in Canada. Then I’ll take a glance at the parent topic that has around 200 searches. And here’s a quick but super interesting side note. With wedding photographers, people seem to be searching for “Toronto wedding photographer” the most. While people trying to find product photographers in Toronto are checking out “product photography Toronto.”



So this step is vital to ensure you’re targeting keywords that will provide you with the most exposure for your pages. So for our services page, we would do the same thing as we did before with the title tag, meta description, and the content on the page. The last item you ought to do is to incorporate your primary keyword phrase within the URL of the page. So for a product photography services page, your final URL might look like this: If you’re a Word press user, you can just click here and edit it using hyphens to separate spaces.



So during this case, I might change it to product-photography-Toronto. A really quick hack you'll do is to seem at the highest 10 rankings and see how they’ve optimized those pages to rank there. So if we glance at the Google search results for, “Toronto product photography,” you'll see that a number of the pages are keyword stuffing within the title tags and that the meta descriptions are all kind of cheesy or they're truncated. Clicking through to this result, you can see that it’s just a classifieds site, similar to Craigslist, so it’s clearly not optimized. Clicking through to this one, you can see that they included their keyword phrase in the heading and title tags, but then there’s pretty much no content on the rest of the page. And then clicking through to the present one here, this one seems to be over-optimized for his or her keyword target.

What you’re seeing here is an opportunity to overtake these search results. Basically, Google has no choice but to settle on the simplest options from a nasty pool of pages. Alright, so by this point, we’ve optimized our main pages for our different services, and we've covered the basics of on-page SEO. And if you’ve done this for all of your key pages, then I can assure you that you are miles ahead of a lot of your competitors. The next part and arguably the most important piece of ranking high on Google is off-page SEO. Off-page SEO often refers to link building.



 And link building is the process of getting other websites to link to your web pages. Basically, links act as votes or other people vouching for your website saying: “hey, these people are really good at what they do and I trust them enough that I would send my visitors to their website.” It works in a similar way that you simply would refer your friend to shop for a product from whatever store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you'll get from relevant pages, the upper you’ll rank in Google. Now I’m putting the emphasis here on the word “quality,” because there are a lot of different types of links you can get forums, directories, and editorial links to name a few. But if you think about it, a place like a forum where virtually anyone can place a link will likely hold less value than a link from someone else's blog. But to be clear, other sorts of links will still hold some quite valuable, but probably not the maximum amount as links like editorials would. So if you’re focusing on quality, then you’ll probably want to prioritize editorial links. And the main thanks to getting links from other people’s blogs is thru something that SEOs often ask as “outreach.” And outreach is strictly the way it sounds.

You’re contacting people and asking them for a link. But you can’t just email someone and be like, “yo! I need a link. Hook it up.” It doesn't work that way. There are three things that you need in order to make your outreach campaigns more successful. 1. You need people who are actually interested in the stuff that you do. 2. You need a good reason to contact them. 3. You need a pitch that somehow benefits them. Let’s go through a few examples, shall we? First, we need to identify people who are interested in what you are doing.



The most commonsensical one within the context of link building are websites that have already linked to your competitors. You can find these pages by going to Ahrefs' Site Explorer and entering a domain or URL. So I’ll enter in mango studios.com, who also does wedding photography in Toronto. I’ll also narrow our search right down to pages that are linking just to their home page. From here, I can click on the backlinks option in the left column. And here, I’ll use this filter to narrow down the backlinks to only links within content, since I discussed that I would like to urge some editorial links. On the left side, you can see the websites that linked to the target URL or domain, and on the right side, you can see which page they linked to and the context of the backlink. Next, let’s click through to this one on"Jaw-Dropping Gorgeous Wedding Flower Ideas." You can see that there are a bunch of pictures of flowers.



And hey! I actually have a great one that’s way better than all of these. So let’s check that off on our checklist for successful outreach. We now have a prospect. So I can contact the author, Nicole, and let her know about one of my pictures that were published in some kind of wedding magazine because it’s that awesome. So this now fulfills checkbox #2. We have an honest reason to contact her because we've something relevant to her piece. And in fact, I’d be giving her rights to publish my photo, which also checks off #3. As a general rule of thumb, the higher the‘excuse’ you'll come up with to contact the author, the higher your chance is going to be to urge the link. Another good reason to contact someone is to offer a guest post. Blog owners are always on the hunt for new content and since your site is new, you’ll be getting in front of someone else’s audience in exchange for some of some time and content where you'll easily use some watermarked photos that you’ve taken. With guest posts, your reason to contact them is pretty reasonable and you’ll be providing value, which is free content (that should be good), that benefits them and/or their website.



 The next outreach prospect you can find are businesses in a lateral non-competing niche. So as a wedding photographer, you might want to contact other local flower shops, reception halls, and wedding planners. If you check out the “jaw-dropping flowers” article, you'll see that there are two people mentioned in the article. There’s Mango Studios, which is that the site that we’re analyzing, also as an occasion and style planning company. You can contact these people to form meaningful relationships. Just think about it for a second. Your businesses go hand-in-hand and you can pass on referrals to each other, you can link back to each other as a ‘preferred vendor’ or link to others’ content in guest posts where it's relevant. And this isn’t limited to just local businesses. This applies to everyone.



 Now with link building, there are numerous tactics and methods, so if you would like to expand your knowledge during this sphere, then I highly recommend watching our series on link building where you’ll get a full scope of the way to do that effectively. Alright! We are on to the last SEO tip that I see tons of beginner’s avoiding. Now, if you've got something to sell, fixing your homepage and product/services pages is perhaps the primary thing that you’ll do or did and permanently reason. These are the pages that will directly generate leads and revenue for your business. But here’s the final tip: start blogging. Now, I’m not telling you to write about how you changed your storefront sign from red to green.



By blogging, I’m pertaining to providing practical content that will and can help your prospective customers solve problems. In Dr. Jonah Berger’s book, Contagious: "Why Things Catch On," he shares his research on why content gains popularity and even goes viral. Content that gives “practical value” was one of the key factors to success. People don’t just share funny cat videos or emotional stories. They share things that help others. And the same goes for gaining links. People are more likely to link to your content if it’s helpful, actionable, and solves a problem. Look at what we do for the Ahrefs blog.



And albeit you don’t use our tools, you'll gain plenty useful through these monstrous posts. But you’ll see that we include short cuts or hacks where our tool can make doing SEO a whole lot easier. To further prove my point, if you check out the “top pages” report inside Site Explorer, you’ll see that the pages that generate the foremost search traffic for us, mostly come from our blog articles. Blogging lets you reach large audiences. For example, we saw that the Toronto wedding photographer had around 900 monthly searches in Canada.

You can see that it has around 1,400 monthly searches in Canada. If you’ve been in the wedding photography business long enough, then you’ve probably done shoots at numerous venues. So you'll create a post with helpful and practical value. For example, I'd create a piece of writing of a number of the simplest venues that I had taken photos at and display pieces from my portfolio within the blog post. I would also detail the pros and cons of each place, pricing information, location details, items on their catering menu, or anything else that would be genuinely helpful to a person visiting this page. And if you think that about it, people usually book the venue before the photographer. So there’s a solid chance that after people see some of your stunning watermarked photos, they might look through your portfolio, and contact you for a quote that can generate more customers for you. And if you think that about it, they'll haven't discovered you thru a special means because they didn’t type during a keyword phrase like“Toronto wedding photographer," or their friends didn't refer you to them. When you’re thinking of those ideas, put yourself within the searcher’s shoes. What would they be looking for and what would help them solve the query? Now, when you’re picking topics, attempt to persist with ones that provide value to your business.



So as a photographer, I would want to almost all ways to showcase my work because I would be judged by my portfolio. As a software company, we showcase how our tools can help in people’s SEO process because people will buy our tools if they see how it benefits them. As a coffee roaster, you might show them how to make the perfect cup of coffee or an article on how to roast beans. I cannot emphasize enough, how much a blog can help you boost your SEO efforts. It’s a great way to get ahead of your competitors who have been in the game for longer than you, but they've been targeting only these‘obvious’ keywords.



 From here, you can just rinse and repeat the keyword research process, the on-page optimization tips, and continually build links to your content and articles and start climbing the Google search rankings. We have a ton of really helpful posts where we expand on these topics.